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Pooneh & Joana

Week 10: Pooneh & Joana

12/7/2016

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Pooneh’s update
Over the week I was reading blog posts including http://www.pheromoneparties.com/.

Artist Judith Prays realized that online dating didn’t work for her. She wanted to know how can people date based on body odor. The first event was in Brooklyn in November 2010. What kind of party was that? How can we date based on body odor? Participants slept in a clean t-shirt for 3 nights to capture their body odor and then put it in a ziplock. Bags were labeled pink for female and blue for male with a number on them. Only the person knew what his/her bag number was. People smelled the bags, and if a person found the smell attractive, he/she took a picture with the bag and the photos were projected as a slide show on the wall. The person could go and talk to the one who has chosen his/her bag.

 Last night Joana and I had a call, discussing possible ideas for what a t-shirt/box and memory/mood study might look like. Not all scents come from plants, or created in labs. Some smells occur in a once-in-a-lifetime, such as smell of the old school cafeteria. Good, bad or neutral, they are forever in the neural landscape, never to be forgotten. You catch a whiff of this smell and suddenly you’re immersed in a flurry of memories. Smells get routed through your olfactory bulb; it’s closely connected to your amygdala and hippocampus, regions that handle memory and emotion. Studies show that odors are effective as reminders of past experience. Can you harness the power of scents to trigger real physical and emotional responses through someone’s body smell? Joana and I are interested to find out that if a person’s smell can bring on a flood of memories, influence another person’s mood and affect his/her work performance. As Joana and I have been working together on brainstorming ways that we can start the project we thought it is nice to meet each other in person. We talked about how to meet and find the material for our project in the stores. For now I am left with thinking about finding a gift shop and what we can buy for the project.

Joana’s update

Voulez-vous couchez avec moi?
​

Playing on the idea of Sense Dating, Pooneh and I discussed the case of X. X is an hetero woman living in New York City, very sensitive to the sense of smell, she has multiple times broken off possible relationships due to incompatibility of… nose.  Can we help X?

What if we craft a love letter, a message in a bottle, capturing her self, her scent, and put it into the world to attract a mate? This love letter would capture her nighttime presence through smell, the self that is only accessible in moments of pure abandon, of relaxation and co-sleeping. The closeness of an intimate relationship. Anyone who finds the “letter” and is interested, can take it home and… sleep with it, relax with the projected embodiment of X and see how they feel. If the recipient is interested in meeting X, he’ll need to send his own “letter.” And X, if she wishes to, will sleep with it too. If she is interested in return, we will facilitate a connection between the two.
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The love “letters/pillows” could be distributed in the city in key locations that are meaningful to X perhaps in bulletin boards, etc.
We discussed the contrast between the artistic and scientific intentions in the project. On the science side, Pooneh is interested in gathering demographic data on participants and measuring their emotional response during participation. On the artistic side, I’m interested in the poetic gesture of launching such a peculiar “personal ad” that requires so much of the receiver into the contemporary world of swipe-left dating. This is not speed dating, it is slow dating!..  Can anyone take the time?

We came up with this latest iteration when we met up this weekend. We discussed how we could make small love “pillows” with clothes that the subjects would sleep in. We also started scavenging for materials to make it happen - paying close attention to how everything smells! Every material must be carefully considered to carry the person’s smell without overwhelming or blanketing it.
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This velcro was super stinky! Denied!
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    Pooneh Heshmati is an award-winning cognitive neuroscientist, physician, and post doctoral researcher at Northwell Health in New York.
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    Joana Ricou is an award-winning NYC-based artist, and creative director of Regenerative Medicine Partnership for Life.
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