This week I sketched out the web page we can use to advertise the project: check it out here before it's officially shared out. The web page is hosted on Joana's web site, although no links are obvious to the rest of the site. On this page we embrace more clearly that this is an art/science project and share its intention. It'll be interesting and fun to make some ads for the project playing with some of the messaging that has become common around dating sites/apps and around research projects looking for volunteers.
This type of project is very new to me: we're in participation/performance territory except the actions happen in private. If someone does an artistic gesture but no-one is there to see it, did it really happen? How can we capture and share the intention and results?
If we want to feel inspired to stay committed, we should find someone who inspires us, someone who turns our body, mind and heart on in a variety of ways. Joana is going to write the final proposal and we are planning to meet this week and discuss more about the project.
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Pooneh Heshmati is an award-winning cognitive neuroscientist, physician, and post doctoral researcher at Northwell Health in New York.
Joana Ricou is an award-winning NYC-based artist, and creative director of Regenerative Medicine Partnership for Life.